“Understanding the effectiveness of variants, and using the results in real-time to create new variants or reduce to just one, is vital for effective email campaigns. http://www.marketingtechnews.net/news/2016/dec/21/why-personalisation-still-key-effective-cross-channel-digital-marketing/ 21 dec. 2016 “Email multivariate testing: What it is and why...
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Several 8Seconds cases have been published in the book “More Opens, More Clicks” by Frans Reichardt. This is the Dutch version. The English version will come out soon. If you are looking to optimize your email marketing program,...
The main goal of email marketing is to trigger an action from the recipient. As such, one of the most, if not the most, important element of your email is your Call to Action button. Make sure you...
Marketers improve execution speed, efficiency and ROI effectiveness on e-mail campaigns with a new feature now offered with the 8Seconds Optimizer cloud service. June 22, 2015, Hasselt-Belgium: Today 8Seconds, the pioneers and domain experts in real time multivariate...
Tim Ash, CEO of SiteTuners interviewed our VP of Sales and Marketing, Basile Fattal, for his LPO Podcast. Click to listen to the podcast
Ever wondered which is the best place to put a call to action button in your email? With 8Seconds you can test putting your button in different locations around your email! You find out instantly which location generates...
Basile Fattal Teaches Email Marketing Optimization Strategy and Tactics at Conversion Conference Las Vegas 2015
8Seconds today announced that VP Sales and Marketing Basile Fattal will be speaking at Conversion Conference, a two day event for digital marketers and analysts who are passionate about converting more of their website traffic and email marketing...
With hundreds of A/B and multivariate tests run on the 8Seconds platform, we see what types of tests work well. We’ve summarized below some of the tests we often see generating substantially improved results for our clients. We...
Every year ChiefMartec.com publishes its Marketing Technology Landscape Supergraphic . The 2015 edition now features 8Seconds! in the Testing & Optimization box. While it is a very crowded box, like the rest of this impressive infographic, 8Seconds remains the...