Blog


21

Jan 2015

Dilbert on AB testing

Do you recognize your company in this Dilbert strip?                                                          ...

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09

Apr 2014

Appointment of new VP, Sales and Marketing

On March 1st 2014, 8Seconds appointed Basile Fattal to the position of Global Vice President, Sales and Marketing. In this role, he is responsible for global sales and marketing activities for 8Seconds. Basile will report to the CEO,...

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31

Jan 2014

Optimization for mobile devices

Mobile internet traffic increased from 22.8% to 37% in 2013. And in 2014, according to ComScore, mobile will overtake desktop traffic. While many companies have started using responsive design as a response to the trend, few have tackled...

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11

Dec 2012

The Science Behind Those Obama Campaign E-Mails

One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack...

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11

Dec 2012

Experian and 8Seconds announce partnership

Experian Marketing Services, a global expert in data, analytics and email marketing, has entered into a sales partnership with 8Seconds, a company specializing in real time creative content optimization. The cooperative agreement relates to the analytical testing of...

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17

Jul 2012

8Seconds’ New Release: Mobile Segmentation

      8Seconds Optimizer launches “Mobile Segmentation”. Use Mobile Segmentation to split your campaign in 2 segments and track the behavior of recipients based on their device: mobile or non-mobile. 8Seconds Optimizer will choose a winner for...

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