Blog


07

Jun 2017

PayBack wins Email Excellence Award using the 8Seconds solution

On April 10th 2017 PayBack won the Berlin Email Summit 2017 Email Excellence Award. PayBack won the category E-mail Marketing Performance based on the conversion boost achieved through 8Seconds multivariate template optimization. The campaign: The performance of the newsletter to A.T.U customers...

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07

Jun 2017

Business Case: Worten buttons boost email gains by 178%

Worten’s newsletter is used to nurture ongoing customer engagement, loyalty and sales.  Worten decided to use 8Seconds to optimize the CTR performance of its image-rich promotional email content. In this optimization Worten wanted to better understand the effectiveness...

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11

Jan 2017

A few articles worth reading about the importance of MVT

“Understanding the effectiveness of variants, and using the results in real-time to create new variants or reduce to just one, is vital for effective email campaigns. http://www.marketingtechnews.net/news/2016/dec/21/why-personalisation-still-key-effective-cross-channel-digital-marketing/ 21 dec. 2016 “Email multivariate testing: What it is and why...

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05

Oct 2015

8Seconds in book “More Opens, More Clicks”

Several 8Seconds cases have been published in the book “More Opens, More Clicks” by Frans Reichardt. This is the Dutch version. The English version will come out soon. If you are looking to optimize your email marketing program,...

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17

Sep 2015

8 tips for effective CTA buttons

The main goal of email marketing is to trigger an action from the recipient. As such, one of the most, if not the most, important element of your email is your Call to Action button. Make sure you...

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