Frequently asked questions

What’s the difference between multivariate testing and A/B testing?

With A/B testing you create different versions of your email and send each version to a different sample of your database. Then you analyze which version was the most successful in terms of conversion and send this best version to the remaining recipients. With multivariate testing you can test different placements in your email and see which combination of elements is the most successful.

What does it cost to optimize with 8Seconds?

The 8Seconds’ annual subscription license is based on volumes and frequency of testing. Contact us for a quote.

Where can I track the results?

You can track the results in the 8Seconds Optimizer tool. Just log in to your account, go to my campaigns and click the stats button.

How do I start optimizing?

Create your account and contact us. Once your account is set up, you’ll need to define what you want to test (the different variables  and the different options you have for each variable), enter the image source and landing page in the 8Seconds Optimizer tool. You will receive a snippet of code to include in your html email. When you send out your email campaign (with your usual email broadcasting platform), the email will be automatically optimized by 8Seconds Optimizer.

Can I create and send out my email campaigns with 8Seconds Optimizer?

No. 8seconds is not an email broadcasting platform. 8Seconds Optimizer is compatible with all email service providers and other broadcasting platform, but does only the optimization of the campaigns. For creating and sending email campaigns, you can continue using your current ESP or contact one of our ESP or agency partners.

Who uses 8Seconds Optimizer?

8Seconds Optimizer can be used by anyone who is sending out email campaigns. In most of the cases 8Seconds is used by enterprise CRM and Email Marketing Managers, ESP’s, Direct Marketing agencies, Digital Agencies, Creative Agencies and Market Research Agencies.

Why would I optimize my email campaigns?

Testing is a proven method to increase the return-on-investment of your email campaign. By testing the images and/or subject line of your email campaign, you can easily adapt the email to the preferences of your recipients. By showing recipients what they prefer to see, you increase the click-through rate and maximize conversions of your campaign.

What can I optimize?

With 8Seconds Optimizer you can optimize the images of your email campaign. The images can be any image that is included in your email, such as header images, call to action buttons, offers, image text headlines, image body text.