Appointment of new VP, Sales and Marketing
On March 1st 2014, 8Seconds appointed Basile Fattal to the position of Global Vice President, Sales and Marketing. In this role, he is responsible for global sales and marketing activities for 8Seconds. Basile will report to the CEO, Jo Gielen who himself also recently joined 8Seconds during the course of 2013.
Basile Fattal brings with him 18 years of marketing and digital marketing experience. His corporate experience in multinational organizations such as ASML, HP and Philips has been complemented by 2 successful e-commerce start-ups. In the course of his career Basile has specialized in the areas of CRM, marcom, e-commerce, SEO and most recently mobile apps. Prior to joining 8Seconds, Basile was Global CRM Manager at Philips, and was responsible of introducing the 8Seconds technology to Philips. He has been an avid user of 8Seconds since 2011.
“I am delighted to join 8Seconds. As a client for the past 3 years I enjoyed the benefits of Creative Content Optimization. Now I am looking forward to offer this technology to our clients and to help them achieve improved conversions” commented Basile Fattal.
“We are pleased to have Basile on board. His 10 years of email marketing experience and the numerous testing programs he has been driving at Philips will be a great advantage to us in our work to further help our clients achieve improved email marketing results” said Jo Gielen.