The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. How do you get explicit permission from your EU email database to email them after the 25th of May 2018?...
On April 10th 2017 PayBack won the Berlin Email Summit 2017 Email Excellence Award. PayBack won the category E-mail Marketing Performance based on the conversion boost achieved through 8Seconds multivariate template optimization. The campaign: The performance of the newsletter to A.T.U customers...
Worten’s newsletter is used to nurture ongoing customer engagement, loyalty and sales. Worten decided to use 8Seconds to optimize the CTR performance of its image-rich promotional email content. In this optimization Worten wanted to better understand the effectiveness...
“Understanding the effectiveness of variants, and using the results in real-time to create new variants or reduce to just one, is vital for effective email campaigns. http://www.marketingtechnews.net/news/2016/dec/21/why-personalisation-still-key-effective-cross-channel-digital-marketing/ 21 dec. 2016 “Email multivariate testing: What it is and why...
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Several 8Seconds cases have been published in the book “More Opens, More Clicks” by Frans Reichardt. This is the Dutch version. The English version will come out soon. If you are looking to optimize your email marketing program,...
The main goal of email marketing is to trigger an action from the recipient. As such, one of the most, if not the most, important element of your email is your Call to Action button. Make sure you...
Marketers improve execution speed, efficiency and ROI effectiveness on e-mail campaigns with a new feature now offered with the 8Seconds Optimizer cloud service. June 22, 2015, Hasselt-Belgium: Today 8Seconds, the pioneers and domain experts in real time multivariate...
Tim Ash, CEO of SiteTuners interviewed our VP of Sales and Marketing, Basile Fattal, for his LPO Podcast. Click to listen to the podcast
Ever wondered which is the best place to put a call to action button in your email? With 8Seconds you can test putting your button in different locations around your email! You find out instantly which location generates...