e-Dialog teams up with 8Seconds for Real Time Email Creativity Optimization

18th July 2012 – e-Dialog, a wholly owned subsidiary of GSI Commerce, an eBay Inc. (Nasdaq: EBAY) company, has today announced it will be working with 8Seconds, a company that specialises in real-time multivariate email optimisation. The partnership will see e-Dialog offer 8Seconds’ Optimizer solution, which provides real time analysis and testing of email images, headers, footers and calls-to-action to identify the best combination using a range of quantitative methodologies, to ensure email campaigns deliver the best possible return on investment.

8Seconds’ solution will strengthen e-Dialog’s existing product portfolio, which provides brands with a multichannel view of the customer to help better understand consumer behaviour and preferences. 8Seconds Optimizer will ensure every message a customer receives through e-Dialog’s product suite has the best possible combination of content and images, automatically generating the optimum email following real time response optimisation.

e-Dialog has fantastic technology to ensure relevant messages are delivered to customers and now we’re able to ensure that no step on of the customer journey is left to chance
said Luke Griffiths, General Manager e-Dialog EMEA.

Today we’re focused on the customer’s journey through the entire digital ecosystem and 8Seconds’ Optimizer solution is the ideal tool for our clients’ complex marketing needs as it tests and learns in real time to deliver the best converting messages and calls-to-action to the consumer.

Some of the key benefits of the 8Seconds solution include:

  • Increased Return on Investment (ROI) – The content of the email campaign is adapted to deliver the version of creative content that converts best to a targeted audience, using quantitative algorithms to ensure as few contacts as possible are wasted during optimization;
  • Simple – 8Seconds’ technology will be integrated with e-Dialog’s product suite to allow clients to turn on email optimisation for campaigns as needed;
  • Quick – The optimisation of the email happens in real time, so as soon as the ideal combination has been found it is the only message sent to the rest of the database;
  • Risk Management – It helps marketers ensure that they replace “gut feel” with an objective way to make better creative choices, more often, with average gains exceeding 50% and usually much more.

Sofie Andries, Client Services Director at 8Seconds commented:
8Seconds is designed to save brands time and money with an automated business process that takes the hassle and the risk out of managing creative optimisation of every campaign while assuring the achievement of maximum ROI. e-Dialog offers some of the most advanced digital marketing technology on the market, so our partnership will ensure the final message delivered is as robust as the rest of the e-Dialog product suite. As a result, e-Dialog’s clients will be able to deliver even better conversion results as well as increased customer retention and value.

e-Dialog client, Philips Consumer Lifestyle, is already using the solution and Basile Fattal, senior manager CRM and consumer engagement, commented:
When we ran the 8Seconds real time Image Optimizer on 10 campaigns we achieved an average gain of 192%. Our best optimisation was a Senseo-campaign with a gain of 905%. This has convinced me that 8Seconds should be used as a standard part of any large volume campaign design with a direct response component.

About 8Seconds

Conventional multivariate and A/B techniques are costly, time consuming and wasteful. All marketing professionals know they should test all creative before publishing, yet most never do given the painful hassle and cost of this business process. Founded in 2008 the 8Seconds Optimizer addresses this need as the first real time quantitative multivariate designed to save time, cut waste, and to make creative optimization simple. Marketers and ad agencies are achieving average gains of 50% and more over losing combinations, providing assurance to creative content decisions on every campaign. Users globally can get started on the standard browser based version within minutes. 8Seconds APIs are available to enable integrations into automated marketing suites and ESP platforms to add real-time, automated subject line, body and image optimization in one seamless experience.
For more information, visit www.8seconds.net.

About e-Dialog

Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, mobile devices, social networks, e-commerce and at the point of sale. e-Dialog’s technology and services give marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly transform conversations into conversions and evolve customer relationships from the newly acquired to the highly engaged.

Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, and The TJX Companies. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC).
For more information, visit http://www.e-dialog.com.

Press contact
Laura Nettley
Diffusion PR
020 7291 0236

John Lindsay

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