STOP GUESSING AND START TESTING
LISTEN TO YOUR TARGET GROUP
If you ask 5 persons to chose the winning call-to-action from 5 creations, there is one certainty: NON will like the same creation! Marketers, the sales manager, the CEO … everybody starts following his or her guts feeling. This until a decision is taken and the chosen creation will be sent out to the target group.
Quite some companies make one essential mistake by doing this : they do not listen enough to their target group.
8Seconds’ advice to every e-marketer is stop guessing and start testing. And take advantage of the medium you are using: email marketing is oh so measurable and moreover very flexible and cheap to change creations. With 8Seconds, it is even possible in real time.
What does 8Seconds do? The 8Seconds’ Optimizer shows the different creations of your email campaign to your target group/database. 8Seconds measures the CTR on the images being optimized and in real time, 8Seconds finds the best clicking image or combination of images which will be shown to the rest of your database. In other words : 8Seconds listens to your target group as They decide what They like best.