Tested content performs better than untested content. For brands that understand this fact, A/B and multivariate testing has become a critical, standard ingredient of any marketing campaign process. Companies that don’t test are essentially speculating or guessing as to what types of messages will generate the highest conversion with their audiences.
It is because pre-testing can be a challenge (time consuming and costly using traditional and basic A/B split testing methods) that we offer you the 8Seconds Optimizer solution. It automates the process by making full multivariate testing possible, simply, quickly and economically.