CheetahMail and 8Seconds combine their expertise to deliver effective multivariate testing campaigns

Belgian company specialized in the field of interactive marketing, 8Seconds has developed a tool that allows multivariate testing by email in real time to improve performance and profitability.

In a common desire to meet their clients needs, CheetahMail and 8Seconds have joined their expertise to get the best of email marketing: “Marketing in general and especially online marketing is increasingly becoming more analytical. Marketers and large volume email senders like CheetahMail understand everyday more and more how effective email testing can be to improve the response rate and ROI of their email campaigns. With 8Seconds Optimizer, we offer marketers the ability to test and adapt their email campaigns, in real time. These marketers see immediate benefits and increased response rates. We are really excited to work together with CheetahMail.” says Sofie Andries, Account Strategy Director at 8Seconds.

To meet a growing demand from their mutual customers, both partners have chosen to work together to help marketers to identify the most relevant content to display in emails. This partnership provides marketers the ability to automatically test many combinations of elements and so effortlessly detect the most effective variables. In other words, it is now possible to optimize the content of its email campaigns by analyzing the behavior of its customers and this in real time. Moreover, beyond reading basic email marketing key indicators for each combination (openers rate of clickers, reactivity …), it is also possible to follow the final conversion rate of the operation.

“This partnership with 8Seconds represents a breakthrough for our customers. Indeed, today it is essential to stand out to demonstrate responsiveness and precision. Not only our customers require getting to manage real time feedback with access to a powerful platform but they also want new functionality that make all their campaigns successful and enable their final customers. To achieve this goal, 8Seconds is the best solution on the market, and we are proud to have demonstrated the relevance of our association“, added Jean-Philippe Baert, CEO of CheetahMail France.

Press contact:
Sofie Andries
Account Strategy Director
+32 479.98.95.19
[email protected]

To learn more about this partnership, please contact Loïc Dilly – [email protected].

About 8Seconds

8Seconds is a Belgian company active in the interactive marketing sector. One of the founders of 8Seconds developed a tool that increases the success ratio of all online marketing efforts through statistical analysis and optimization techniques. The tool was developed because of the lack of any comparable tool that was effective in optimizing electronic advertising in real time and efficiently.

8Seconds Email Optimizer increases the conversion rate of email campaigns by testing and optimizing email campaigns based on the customer’s clicking behavior.

CheetahMail around the world

CheetahMail is an e-mail marketing service provider which uses intelligent client technologies working for some of the largest advertisers in the world. Having some of the largest customer service teams in the e-mail industry using advanced e-mail functionality technologies and providing a large range of data management options, CheetahMail allows advertisers to construct pertinent communications campaigns in conjunction with their customers. Being a partner of some of the best known international brands, CheetahMail has a highly-diversified worldwide customer database which includes Barclays, Auchan, KLM, Neiman Marcus and HP. CheetahMail is one of the business units of the Experian Ltd group (LSE : EXPN), it was founded in 1998 and is based in New York. The company has offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Madrid, Barcelona, Dusseldorf, Sydney, Melbourne, Auckland, Singapore, Hong Kong, Beijing and Johannesburg.

For more information please contact: [email protected].

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.