Getting your existing email database opted-in using Content Testing

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. How do you get explicit permission from your EU email database to email them after the 25th of May 2018?

Like most companies, you probably have legacy databases with thousands of e-mails that were collected under privacy policies that will not be valid after GDPR takes effect.

Between now and May many clients are doing email campaigns to re-activate, and re-validate the opt-ins of these profiles so that they are GDPR compliant. For this reason they want to maximize the opens and CTRs and they are using 8Seconds Content Testing to improve the response rate of these emails.

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John Lindsay

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