8Seconds Microsoft Campaign receives WhichTestWon’s 2014 Silver Award
8Seconds is proud to announce its multivariate optimization of a Microsoft e-mail campaign won the Silver Award in WhichTestWon’s 2014 Email and Mobile Testing Awards.
Thanks to the 8Seconds Email Optimizer, Microsoft’s click through rate increased by 225%. This test has been published in WhichTestWon’s Hall of Fame on the 6th of August 2014. Click here to find out more.
“We’re proud and honored to have won the Silver Award,” said Basile Fattal, VP of Sales and Marketing at 8Seconds. “Tested content nearly always performs better than untested content. But pre-testing can be a challenge using traditional methods and basic A/B testing. The 8Seconds Optimizer automates the process by making full multivariate testing possible, simply, quickly and economically. We’re passionate about helping marketers in global brands like Microsoft, realize effective, profitable creative choices based on statistically relevant audience feedback.”
WhichTestWon’s mission is to evangelize testing and give the world the data necessary to start testing for themselves. Their goal is to give the data needed by marketers and marketing departments to teach them the best testing practices as well as give them data to persuade non-marketing departments to invest in testing.