A few articles worth reading about the importance of MVT
“Understanding the effectiveness of variants, and using the results in real-time to create new variants or reduce to just one, is vital for effective email campaigns.
21 dec. 2016
“Email multivariate testing: What it is and why you need it”
25 feb. 2016
“It’s time we started getting more turned on about the results email can deliver when we take the creative potential for email seriously.”
24 aug. 2016