02
Aug 2011One Step Further and Faster with 8Seconds
Difference between A/B split testing and real time MVT (multivariate) of 8Seconds Conventional A/B split testing Most of our clients are familiar with A/B split testing : you send out two or more different emails to a random sample...
Read More
26
Jul 2011STOP GUESSING AND START TESTING
LISTEN TO YOUR TARGET GROUP If you ask 5 persons to chose the winning call-to-action from 5 creations, there is one certainty: NON will like the same creation! Marketers, the sales manager, the CEO … everybody starts following...
Read More
19
Jul 2011Number of creations for your 8Seconds optimization
We often get the following questions from clients: ‘How many combinations of creation should I foresee for a database of 100 000 ?’ Or: ‘After how much time does 8Seconds find a winner?’ Well, to be honest, it...
Read More
13
Jul 20118Seconds smooths the process: Shaving the waste with the Philips shaver head campaign
“When we ran the 8Seconds RT Image Optimizer on 10 campaigns we achieved an average gain of 192%. Our best optimization was a Senseo-campaign with a gain of 905%. This has convinced me that 8Seconds should be used...
Read More
05
Jul 2011Tips before you send out your emailing and optimize with 8Seconds
1) Always send a mailing test You should maintain a short list of emails to send your newsletter before sending to the whole list. You should do this even if you don’t use the 8Seconds Optimizer. It helps...
Read More
30
Jun 2011Don’t be shy, try everything you can think of
The 8Seconds Optimizer does not increase the CTR of existing images, it chooses the best combination (highest CTR) from your ideas. You can try everything, even if you think it won’t work. Many customers had big surprises. If...
Read More