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Jan 2012Return Path US On-line Retail Client Earns $75K extra with 8Seconds RT Image Optimization
Background: In 2001, Return Path started to review new product concepts to add on to Return Path’s original offerings. Return Path interviewed almost its entire customer base and found two issues that were most interesting around which to...
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16
Nov 20118Seconds optimizes CTA-buttons for mobile operator Mobistar
“Mobistar moves as provider of mobile, internet and digital TV in a very competitive market, so it is necessary to stay ahead of competition. Not only by building a strong brand which promises to make life easier: for...
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04
Oct 20118Seconds adds new features
8Seconds just released its latest updates which help make your creative testing business process even more productive and will give you the competitive edge you have been looking for. Here are the key changes summarized: 8Seconds has from...
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23
Aug 2011CheetahMail and 8Seconds combine their expertise to deliver effective multivariate testing campaigns
8Seconds, an agency specializing in real time multivariate email optimization, links its expertise with CheetahMail, a global expert in email marketing campaigns to provide relevant real time testing. Belgian company specialized in the field of interactive marketing, 8Seconds...
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02
Aug 2011One Step Further and Faster with 8Seconds
Difference between A/B split testing and real time MVT (multivariate) of 8Seconds Conventional A/B split testing Most of our clients are familiar with A/B split testing : you send out two or more different emails to a random sample...
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26
Jul 2011STOP GUESSING AND START TESTING
LISTEN TO YOUR TARGET GROUP If you ask 5 persons to chose the winning call-to-action from 5 creations, there is one certainty: NON will like the same creation! Marketers, the sales manager, the CEO … everybody starts following...
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19
Jul 2011Number of creations for your 8Seconds optimization
We often get the following questions from clients: ‘How many combinations of creation should I foresee for a database of 100 000 ?’ Or: ‘After how much time does 8Seconds find a winner?’ Well, to be honest, it...
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13
Jul 20118Seconds smooths the process: Shaving the waste with the Philips shaver head campaign
“When we ran the 8Seconds RT Image Optimizer on 10 campaigns we achieved an average gain of 192%. Our best optimization was a Senseo-campaign with a gain of 905%. This has convinced me that 8Seconds should be used...
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05
Jul 2011Tips before you send out your emailing and optimize with 8Seconds
1) Always send a mailing test You should maintain a short list of emails to send your newsletter before sending to the whole list. You should do this even if you don’t use the 8Seconds Optimizer. It helps...
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30
Jun 2011Don’t be shy, try everything you can think of
The 8Seconds Optimizer does not increase the CTR of existing images, it chooses the best combination (highest CTR) from your ideas. You can try everything, even if you think it won’t work. Many customers had big surprises. If...
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