08
Apr 2015Basile Fattal Teaches Email Marketing Optimization Strategy and Tactics at Conversion Conference Las Vegas 2015
8Seconds today announced that VP Sales and Marketing Basile Fattal will be speaking at Conversion Conference, a two day event for digital marketers and analysts who are passionate about converting more of their website traffic and email marketing...
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19
Feb 20158 email A/B tests you absolutely need to run on your email campaigns
With hundreds of A/B and multivariate tests run on the 8Seconds platform, we see what types of tests work well. We’ve summarized below some of the tests we often see generating substantially improved results for our clients. We...
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28
Jan 2015Marketing Technology Landscape Supergraphic 2015 now features 8Seconds
Every year ChiefMartec.com publishes its Marketing Technology Landscape Supergraphic . The 2015 edition now features 8Seconds! in the Testing & Optimization box. While it is a very crowded box, like the rest of this impressive infographic, 8Seconds remains the...
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21
Jan 2015Dilbert on AB testing
Do you recognize your company in this Dilbert strip? ...
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12
Jan 2015Auto Trader increases revenue by optimizing ‘abandoned basket’ emails
Every month, over 400,000 new and used vehicles attract more than 11.5 million unique users, carrying out in excess of 140 million searches on Auto Trader. Email is key to the Auto Trader business strategy, using marketing automation...
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08
Aug 20148Seconds Microsoft Campaign receives WhichTestWon’s 2014 Silver Award
8Seconds is proud to announce its multivariate optimization of a Microsoft e-mail campaign won the Silver Award in WhichTestWon’s 2014 Email and Mobile Testing Awards. Thanks to the 8Seconds Email Optimizer, Microsoft’s click through rate increased by 225%....
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09
Apr 2014Appointment of new VP, Sales and Marketing
On March 1st 2014, 8Seconds appointed Basile Fattal to the position of Global Vice President, Sales and Marketing. In this role, he is responsible for global sales and marketing activities for 8Seconds. Basile will report to the CEO,...
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07
Mar 2014Forget about growing the size of your database… or almost
If you are in CRM or Email Marketing, you most likely wish you could magically double the size of your database. It is no easy task and requires a considerable amount time and money, which most of us...
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31
Jan 2014Optimization for mobile devices
Mobile internet traffic increased from 22.8% to 37% in 2013. And in 2014, according to ComScore, mobile will overtake desktop traffic. While many companies have started using responsive design as a response to the trend, few have tackled...
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11
Dec 2012The Science Behind Those Obama Campaign E-Mails
One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack...
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