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Sep 20158 tips for effective CTA buttons
The main goal of email marketing is to trigger an action from the recipient. As such, one of the most, if not the most, important element of your email is your Call to Action button. Make sure you...
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22
Jun 20158Seconds’ new feature “Button Creator” accelerates MVT optimization CTR gains.
Marketers improve execution speed, efficiency and ROI effectiveness on e-mail campaigns with a new feature now offered with the 8Seconds Optimizer cloud service. June 22, 2015, Hasselt-Belgium: Today 8Seconds, the pioneers and domain experts in real time multivariate...
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21
May 2015Listen to the 8Seconds podcast on WebmasterRadio.fm
Tim Ash, CEO of SiteTuners interviewed our VP of Sales and Marketing, Basile Fattal, for his LPO Podcast. Click to listen to the podcast
10
Apr 2015Which is the best place to put a CTA button in your email?
Ever wondered which is the best place to put a call to action button in your email? With 8Seconds you can test putting your button in different locations around your email! You find out instantly which location generates...
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08
Apr 2015Basile Fattal Teaches Email Marketing Optimization Strategy and Tactics at Conversion Conference Las Vegas 2015
8Seconds today announced that VP Sales and Marketing Basile Fattal will be speaking at Conversion Conference, a two day event for digital marketers and analysts who are passionate about converting more of their website traffic and email marketing...
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19
Feb 20158 email A/B tests you absolutely need to run on your email campaigns
With hundreds of A/B and multivariate tests run on the 8Seconds platform, we see what types of tests work well. We’ve summarized below some of the tests we often see generating substantially improved results for our clients. We...
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28
Jan 2015Marketing Technology Landscape Supergraphic 2015 now features 8Seconds
Every year ChiefMartec.com publishes its Marketing Technology Landscape Supergraphic . The 2015 edition now features 8Seconds! in the Testing & Optimization box. While it is a very crowded box, like the rest of this impressive infographic, 8Seconds remains the...
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21
Jan 2015Dilbert on AB testing
Do you recognize your company in this Dilbert strip? ...
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12
Jan 2015Auto Trader increases revenue by optimizing ‘abandoned basket’ emails
Every month, over 400,000 new and used vehicles attract more than 11.5 million unique users, carrying out in excess of 140 million searches on Auto Trader. Email is key to the Auto Trader business strategy, using marketing automation...
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08
Aug 20148Seconds Microsoft Campaign receives WhichTestWon’s 2014 Silver Award
8Seconds is proud to announce its multivariate optimization of a Microsoft e-mail campaign won the Silver Award in WhichTestWon’s 2014 Email and Mobile Testing Awards. Thanks to the 8Seconds Email Optimizer, Microsoft’s click through rate increased by 225%....
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