11
Dec 2012The Science Behind Those Obama Campaign E-Mails
One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack...
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11
Dec 2012Experian and 8Seconds announce partnership
Experian Marketing Services, a global expert in data, analytics and email marketing, has entered into a sales partnership with 8Seconds, a company specializing in real time creative content optimization. The cooperative agreement relates to the analytical testing of...
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18
Jul 2012e-Dialog teams up with 8Seconds for Real Time Email Creativity Optimization
18th July 2012 – e-Dialog, a wholly owned subsidiary of GSI Commerce, an eBay Inc. (Nasdaq: EBAY) company, has today announced it will be working with 8Seconds, a company that specialises in real-time multivariate email optimisation. The partnership...
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17
Jul 20128Seconds’ New Release: Mobile Segmentation
8Seconds Optimizer launches “Mobile Segmentation”. Use Mobile Segmentation to split your campaign in 2 segments and track the behavior of recipients based on their device: mobile or non-mobile. 8Seconds Optimizer will choose a winner for...
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15
May 2012Is it Time to Quantify Creative Content in Dollars?
For the boards of leading brands and creative agencies there are two trends that should worry some and truly inspire the others who really “get it”: 1. The lazy habit of many marketeers that continue to take short...
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15
Mar 20128Seconds and Yourzine launch an exciting partnership
201,7% average gain in Click Through Rate Online marketing agency Yourzine and 8Seconds, announce the signing of their partnership. With the 8Seconds automated multivariate optimization application for e-mail – the 8Seconds Optimizer, Yourzine is now capable of bringing...
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16
Jan 2012Nine Email-Related Companies To Watch In 2012: 8Seconds in #1 position
Instead of filling your inbox with more predictions for the year to come, I thought it would be much more useful for me to highlight some of the companies that I will be watching in 2012. Several of...
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10
Jan 2012Return Path US On-line Retail Client Earns $75K extra with 8Seconds RT Image Optimization
Background: In 2001, Return Path started to review new product concepts to add on to Return Path’s original offerings. Return Path interviewed almost its entire customer base and found two issues that were most interesting around which to...
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16
Nov 20118Seconds optimizes CTA-buttons for mobile operator Mobistar
“Mobistar moves as provider of mobile, internet and digital TV in a very competitive market, so it is necessary to stay ahead of competition. Not only by building a strong brand which promises to make life easier: for...
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04
Oct 20118Seconds adds new features
8Seconds just released its latest updates which help make your creative testing business process even more productive and will give you the competitive edge you have been looking for. Here are the key changes summarized: 8Seconds has from...
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