Blog


31

Jan 2014

Optimization for mobile devices

Mobile internet traffic increased from 22.8% to 37% in 2013. And in 2014, according to ComScore, mobile will overtake desktop traffic. While many companies have started using responsive design as a response to the trend, few have tackled...

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11

Dec 2012

The Science Behind Those Obama Campaign E-Mails

One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack...

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11

Dec 2012

Experian and 8Seconds announce partnership

Experian Marketing Services, a global expert in data, analytics and email marketing, has entered into a sales partnership with 8Seconds, a company specializing in real time creative content optimization. The cooperative agreement relates to the analytical testing of...

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17

Jul 2012

8Seconds’ New Release: Mobile Segmentation

      8Seconds Optimizer launches “Mobile Segmentation”. Use Mobile Segmentation to split your campaign in 2 segments and track the behavior of recipients based on their device: mobile or non-mobile. 8Seconds Optimizer will choose a winner for...

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15

Mar 2012

8Seconds and Yourzine launch an exciting partnership

201,7% average gain in Click Through Rate Online marketing agency Yourzine and 8Seconds, announce the signing of their partnership. With the 8Seconds automated multivariate optimization application for e-mail – the 8Seconds Optimizer, Yourzine is now capable of bringing...

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