09
Apr 2014Appointment of new VP, Sales and Marketing
On March 1st 2014, 8Seconds appointed Basile Fattal to the position of Global Vice President, Sales and Marketing. In this role, he is responsible for global sales and marketing activities for 8Seconds. Basile will report to the CEO,...
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07
Mar 2014Forget about growing the size of your database… or almost
If you are in CRM or Email Marketing, you most likely wish you could magically double the size of your database. It is no easy task and requires a considerable amount time and money, which most of us...
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31
Jan 2014Optimization for mobile devices
Mobile internet traffic increased from 22.8% to 37% in 2013. And in 2014, according to ComScore, mobile will overtake desktop traffic. While many companies have started using responsive design as a response to the trend, few have tackled...
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11
Dec 2012The Science Behind Those Obama Campaign E-Mails
One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack...
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11
Dec 2012Experian and 8Seconds announce partnership
Experian Marketing Services, a global expert in data, analytics and email marketing, has entered into a sales partnership with 8Seconds, a company specializing in real time creative content optimization. The cooperative agreement relates to the analytical testing of...
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18
Jul 2012e-Dialog teams up with 8Seconds for Real Time Email Creativity Optimization
18th July 2012 – e-Dialog, a wholly owned subsidiary of GSI Commerce, an eBay Inc. (Nasdaq: EBAY) company, has today announced it will be working with 8Seconds, a company that specialises in real-time multivariate email optimisation. The partnership...
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17
Jul 20128Seconds’ New Release: Mobile Segmentation
8Seconds Optimizer launches “Mobile Segmentation”. Use Mobile Segmentation to split your campaign in 2 segments and track the behavior of recipients based on their device: mobile or non-mobile. 8Seconds Optimizer will choose a winner for...
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15
May 2012Is it Time to Quantify Creative Content in Dollars?
For the boards of leading brands and creative agencies there are two trends that should worry some and truly inspire the others who really “get it”: 1. The lazy habit of many marketeers that continue to take short...
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15
Mar 20128Seconds and Yourzine launch an exciting partnership
201,7% average gain in Click Through Rate Online marketing agency Yourzine and 8Seconds, announce the signing of their partnership. With the 8Seconds automated multivariate optimization application for e-mail – the 8Seconds Optimizer, Yourzine is now capable of bringing...
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16
Jan 2012Nine Email-Related Companies To Watch In 2012: 8Seconds in #1 position
Instead of filling your inbox with more predictions for the year to come, I thought it would be much more useful for me to highlight some of the companies that I will be watching in 2012. Several of...
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