02
Oct 2017Brève – Partenariat entre Return Path et 8Seconds
Le partenariat entre Return Path et 8Seconds permet d’offrir des tests email multivariés et booster le ROI. La solution 8Seconds fournit une optimisation de contenu en temps réel afin d’augmenter les taux de clics et maximiser les revenus...
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12
Sep 2017Join one of the Return Path World Tour Events
Learn more about the 8Seconds and Return Path partnership. Visit a Return Path World Tour event near you: https://returnpath.com/resources/events-webinars/ Regional Events – North America: • Future of Email – Columbus August 17 • Major League Baseball (MLB) Tour...
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12
Sep 2017Return Path Partners with 8Seconds
Return Path Partners with 8Seconds to Offer Multivariate Email Testing and Boost Email ROI The 8Seconds solution provides real time, image based content optimization to increase click-through rates and maximize email revenue. NEW YORK, September 12, 2017 —...
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04
Sep 2017Visit us at DMEXCO 13-14 Sept. 2017
Join us on the 13th and 14th of September at the Return Path booth # C083, Hall 6. Return Path
07
Jun 2017PayBack wins Email Excellence Award using the 8Seconds solution
On April 10th 2017 PayBack won the Berlin Email Summit 2017 Email Excellence Award. PayBack won the category E-mail Marketing Performance based on the conversion boost achieved through 8Seconds multivariate template optimization. The campaign: The performance of the newsletter to A.T.U customers...
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07
Jun 2017Business Case: Worten buttons boost email gains by 178%
Worten’s newsletter is used to nurture ongoing customer engagement, loyalty and sales. Worten decided to use 8Seconds to optimize the CTR performance of its image-rich promotional email content. In this optimization Worten wanted to better understand the effectiveness...
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11
Jan 2017A few articles worth reading about the importance of MVT
“Understanding the effectiveness of variants, and using the results in real-time to create new variants or reduce to just one, is vital for effective email campaigns. http://www.marketingtechnews.net/news/2016/dec/21/why-personalisation-still-key-effective-cross-channel-digital-marketing/ 21 dec. 2016 “Email multivariate testing: What it is and why...
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13
May 2016New 8Seconds Explainer Video Live!
Check out our new 8Seconds explainer video!
05
Oct 20158Seconds in book “More Opens, More Clicks”
Several 8Seconds cases have been published in the book “More Opens, More Clicks” by Frans Reichardt. This is the Dutch version. The English version will come out soon. If you are looking to optimize your email marketing program,...
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17
Sep 20158 tips for effective CTA buttons
The main goal of email marketing is to trigger an action from the recipient. As such, one of the most, if not the most, important element of your email is your Call to Action button. Make sure you...
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