12
Jan 2015Auto Trader increases revenue by optimizing ‘abandoned basket’ emails
Every month, over 400,000 new and used vehicles attract more than 11.5 million unique users, carrying out in excess of 140 million searches on Auto Trader. Email is key to the Auto Trader business strategy, using marketing automation...
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08
Aug 20148Seconds Microsoft Campaign receives WhichTestWon’s 2014 Silver Award
8Seconds is proud to announce its multivariate optimization of a Microsoft e-mail campaign won the Silver Award in WhichTestWon’s 2014 Email and Mobile Testing Awards. Thanks to the 8Seconds Email Optimizer, Microsoft’s click through rate increased by 225%....
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09
Apr 2014Appointment of new VP, Sales and Marketing
On March 1st 2014, 8Seconds appointed Basile Fattal to the position of Global Vice President, Sales and Marketing. In this role, he is responsible for global sales and marketing activities for 8Seconds. Basile will report to the CEO,...
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07
Mar 2014Forget about growing the size of your database… or almost
If you are in CRM or Email Marketing, you most likely wish you could magically double the size of your database. It is no easy task and requires a considerable amount time and money, which most of us...
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31
Jan 2014Optimization for mobile devices
Mobile internet traffic increased from 22.8% to 37% in 2013. And in 2014, according to ComScore, mobile will overtake desktop traffic. While many companies have started using responsive design as a response to the trend, few have tackled...
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11
Dec 2012The Science Behind Those Obama Campaign E-Mails
One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack...
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11
Dec 2012Experian and 8Seconds announce partnership
Experian Marketing Services, a global expert in data, analytics and email marketing, has entered into a sales partnership with 8Seconds, a company specializing in real time creative content optimization. The cooperative agreement relates to the analytical testing of...
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18
Jul 2012e-Dialog teams up with 8Seconds for Real Time Email Creativity Optimization
18th July 2012 – e-Dialog, a wholly owned subsidiary of GSI Commerce, an eBay Inc. (Nasdaq: EBAY) company, has today announced it will be working with 8Seconds, a company that specialises in real-time multivariate email optimisation. The partnership...
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17
Jul 20128Seconds’ New Release: Mobile Segmentation
8Seconds Optimizer launches “Mobile Segmentation”. Use Mobile Segmentation to split your campaign in 2 segments and track the behavior of recipients based on their device: mobile or non-mobile. 8Seconds Optimizer will choose a winner for...
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15
May 2012Is it Time to Quantify Creative Content in Dollars?
For the boards of leading brands and creative agencies there are two trends that should worry some and truly inspire the others who really “get it”: 1. The lazy habit of many marketeers that continue to take short...
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